Thursday, July 9, 2015

Levi’s New Spokes Model

levi's logo

Editor-in-Chief: Sonya LaRae

Senior Editor: Nile Harper

Article by: Marisol DeGaines- Certified Image Consultant, Fashion/Style Journalist

LaPazions Stop the Presses!! Levi’s has a brand new spokes model and you will not believe who it is(deliberate pause) It’s none other than Alicia Keys:AK

Yes you heard me correctly- I could not believe it when it came across our desk. We love seeing Alicia in a new role other than fabulous composer/singer/songwriter/producer. Do you all know how many women (fellas we know you love her as well) look up to this woman and celebrate her curves? We personally think that Levi’s has hit the preverbal nail on the head with selecting A. Keys as their new face/spokes model. Levi’s has been around since 1873 and has a rich background and has been such a major staple in fashion and more than just denim, their legacy tells a brands development, change and growth.

Here is a look at the campaign that features Alicia Keys:

AKeysAlicia Keys

Alicia, looks just beautiful in this ad and is so confident walking around the city that she loves so much and made a huge hit song “Empire State of Mind” that featured Jay-z. You can see the pride and just the maturity of this artist/songwriter/philanthropist/mommy/wife in this ad and it just brings forth such energy that only she can bottle:

NEW Spokes Model for Levi’s

I thought you all would also love to see the video “Empire State of Mind” that celebrates New York, the diverse culture, fashion and style:

Celebrating the City of Dreams

I for one cannot wait to see what else is on the page for Alicia Keys-We’re waiting for a new CD to drop, a clothing line, shoes something- it has been way to long without hearing anything from the beautifully talented lady!

What did you think of the new ad campaign? We cannot wait to hear your feedback.

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Photographs provided by: Levi’s and video’s via YouTube

This article is property of LaPaz Image/Event Consultants and copyrights of © 2011-2015. It is prohibited by law to copy, add or release this information without signed authorization of the so said company herein listed in this article under the laws of The United States and Philadelphia, Pennsylvania Copyright Infringement Laws.

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