Thursday, June 4, 2015

A Surprise Twist to Cavalli Partnership

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Editor-in-Chief: Sonya LaRae

Senior Editor: Nile Harper

Article by: Marisol DeGaines-Sr. Style/Fashion Journalist (US & Paris), Certified Image Consultant

Photos: Roberto Cavalli Ads and

Hello LaPazions, well it seems yet another celebrity has gotten married to a luxury high fashion brand. This one may surprise you just a bit, just as I was surprised okay; honestly shocked.. especially since this particular R&B diva hasn’t really had that much buzz nor shine in the industry.  I won’t toy with you any long but, Roberto Cavalli decided to partner with new mom and newly separated Ciara for his new Fall/Winter 2015-16 ad campaign.  I think congratulations is in order to Ciara for landing such an excellent opportunity to re-build and develop her branding.  I mean her music has kind of fallen off but with the new song “I Bet” she seems to be back on the rise and she’s also on a new show that airs on NBC after America’s Got Talent (Her PR team are on overdrive) which I think is great and may just build a bigger and wider fan base for her. Plus on top of all this she’s been on the rumor mills as of late in regards to her love life regarding football player Russell Wilson are they are aren’t they dating? That seems to be the question:Russell Wilson and Ciara Needless to say, I guess that is why I’m pulling for her and that I hope this collaboration leads to bigger and better things. I guess I’ll let you have your first look at the new campaign:Cavalli ad2I don’t know if I’m sold on this yet or if it looks a little contrived but, I know this has been one of Ciara’s dreams to work with a huge fashion brand ever since she was little.  I can honestly say, I love that her dreams are starting to come true!

Congratulations once again Ciara on landing such and amazing collaboration and partnership.  Looking forward to seeing you in other ads..

LaPazions, we cannot wait to hear what your thoughts are on this new partnership-as well as the photos.

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